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Brittany Arnason running in the mountains of Canada.

your mindset determines what’s possible

Growing up I had asthma and thought I wasn’t athletic. I’d decided I couldn’t run even one kilometer.

In my twenties, I started getting into running, and I was still struggling to finish a kilometer. 

Then I heard about the “40% Rule” in a David Goggins book.

Basically…when you think you’re done, you’re probably only at about 40% of what you’re actually capable of.

After that, I remember being on a run, feeling exhausted and wanting to stop. Then I started repeating that idea over and over in my head:

“What if I’m not actually done yet?”

I kept going and finished a kilometer. Then I finished five kilometers. I even ended up doing a half marathon.

That mindset shift changed way more than my fitness. It changed what was possible.

I think a lot of us hit discomfort and assume it means stop.

But sometimes discomfort is just the moment before growth.

The moment before you realize you’re capable of a lot more than you thought.

p.s. doing something you once thought was impossible rewires your brain

I used to think I had to work my way into the bigger deals. Then I realized, I didn’t have to wait to go after what I really wanted. I just had to shift my thinking. So I did. And it changed everything.
Thinking bigger, sooner has allowed me to…
  • Close over $100M in deals (and counting)
  • Built a lucrative personal/professional brand
  • Become a thought leader in the industry
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